International Strategy: Contect, Concepts and Implications
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About the book
The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.
Content:
Part I: The Context Facing Multinational Firms
- The Ubiquity and Importance of International Competition
- Why do Firm go International? The Justification for the existence of the Multinational Corporation
Part II: Conceptual Framework: What is Different about International Strategy?
- What is Distinctively International about International Strategy?
- What is Uniquely Strategic about International Strategy?
- Generic International Strategies
- Choice of Generic International Strategy
Part III: Managerial Implications
- What Product?
- Which Country?
- Where to Locate?
- How to Organize?
- The Modern Multinational: Is there one best strategy? Are we all Transnational Now?
| Title | International Strategy: Contect, Concepts and Implications |
| Author | David Collis |
| ISBN | 9788126552429 |
| Publisher | Wiley |
| Binding | Paperback |
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