Modern Competitive Strategy

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Contents:

Part I: Introduction

Chapter 1- What is Strategy?

Part II: Building Competitive Advantage

Chapter 2- Competitive Advantage

Chapter 3- Industry Analysis

Chapter 4- Strategy over Time: Growth and Innovation

Part III: Strategy Execution and Strategic Planning

Chapter 5- Strategy Execution

Part IV: Strategic Boundaries

Chapter 6- Vertical Integration and Outsourcing

Chapter 7- Partnering

Part V: Expanding the Scope of the Firm

Chapter 8- Managing the Multibusiness Firm

 

 

 

Title Modern Competitive Strategy
Author Gordon Walker
ISBN 9781307944716
Publisher McGraw Hill
Binding Paperback

 

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