Managing Retailing 3/e
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About the book
The third edition of Managing Retailing is a comprehensive textbook designed to meet the needs of postgraduate management students specializing in marketing. Based on original research, it provides an in-depth coverage of retailing theory and explains the key concepts through numerous illustrations, examples, exhibits, tables, figures, and cases.
The text provides a detailed understanding of the current retail scenario in India, and other developing countries in Asia as well as other continents. It goes on to explore shoppers’ behaviours and the phenomenon of shopping, retail store formats, online retailing, store location, category management, and supply chain management. Finally, it describes retail buying, store layout and design, retail marketing, point of purchase communication, pricing strategies and policies, store loyalty, and technology in retailing.
With its comprehensive coverage, approach, and real-life case studies, this book would also be useful for professionals in managing day-to-day retail operations.
Contents:
Chapter 1 The Domain of Retailing
Chapter 2 Indian Retail Industry
Chapter 3 Retailing in Other Countries
Chapter 4 Understanding Shopping and Shoppers
Chapter 5 Delivering Value through Retail Formats
Chapter 6 Online Retailing
Chapter 7 Deciding Location
Chapter 8 Category Management
Chapter 9 Supply Chain Management
Chapter 10 Retail Buying
Chapter 11 Store Layout and Design
Chapter 12 Retail Marketing Strategy
Chapter 13 Point of Purchase Communication
Chapter 14 Establishing a Pricing Strategy
Chapter 15 Building Store Loyalty
Chapter 16 Technology in Retailing
| Title | Managing Retailing 3/e |
| Author | Sinha |
| ISBN | 9780199488827 |
| Publisher | Oxford |
| Binding | Paperback |
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