understanding of consumer behavior. The authors believe that knowledge of the factors that influence consumer behavior can, with practice, be used to develop sound marketing strategy. As a consequence, the text integrates theory, strategy-based examples, and application.
Sub Title | No |
---|---|
Author | Del I. Hawkins, David L. Motherbaugh |
About Author | No |
Content | No |
ISBN 10 Digit | No |
ISBN 13 Digit | 9789351344797 |
Pages | 750 |
Binding | Paperback |
Year of Publication | 2017 |
Edition of Book | First |
Language | English |
Illustrations | No |
About Book | No |
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