STRATEGIC MANAGEMENT: COMPETITIVENESS AND GLOBALIZATION, 13E incorporates cutting-edge research and new examples from more than 600 companies to reveal how firms effectively use the strategic management process. This edition combines a classic industrial organization model with a resource-based view of the firm to demonstrate how businesses establish competitive advantages and create value for stakeholders in the global marketplace. Mind Tap online learning solution is also available with new real-world activities designed to help you outperform and excel as a strategic leader.
Content:
Part 1: Strategic Management Inputs
Part 2: Strategic Actions: Strategy Formulation
Part 3: Strategic Actions: Strategy Implementation
Part 4: Case Studies
Title
Strategic Management: Competitiveness and Globalization 13/e
ISBN-13
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ISBN-10
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Publisher / Imprint
Cengage
Binding
Paperback
Edition
1st Edition
Publication Date
2026
Number of Pages
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Table of contents is being compiled for this publication.