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Market Research In Action

By Michael Roe

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.

Content:

Market research labels
Market research links
Qualitative research solutions
Observational research solutions
Experimental designs
Pricing research and conjoint solutions
Advertising pre-testing solutions
Sales volume predictions
Surveys and segmentation solutions
Using retail and consumer panels, advertising trackers and customer satisfaction measurements
Summary of research programme, review and implications


            

Title	Market Research In Action
ISBN-13	—
ISBN-10	—
Publisher / Imprint	Thomson
Academic Subject	Commerce / Economics / Management
Binding	Paperback
Edition	1st Edition
Publication Date	2026
Number of Pages	—