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Market Research In Action

By Michael Roe

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              Presents an examination of various marketing research techniques using a running case study based on a real product. To demonstrate other marketing research techniques, the author has added additional cases introducing a selection of techniques to show how these techniques are developed or used in different arenas.

Content:

Market research labels
Market research links
Qualitative research solutions
Observational research solutions
Experimental designs
Pricing research and conjoint solutions
Advertising pre-testing solutions
Sales volume predictions
Surveys and segmentation solutions
Using retail and consumer panels, advertising trackers and customer satisfaction measurements
Summary of research programme, review and implications

            