Public Relations: Strategies and Tactics 11/e

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Public Relations: Strategies and Tactics 11/e

By Dennis L.Wilcox

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              Public Relations: Strategies and Tactics uses real-world case studies and examples to explain the basic concepts and theory behind modern public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honoured public relations techniques. 

Content:

Part 1: Role

Part 2: Process

Part 3: Strategy

Part 4: Tactics

Part 5: Application

Title	Public Relations: Strategies and Tactics 11/e
ISBN-13	—
ISBN-10	—
Publisher / Imprint	Pearson
Binding	Paperback
Edition	1st Edition
Publication Date	2026
Number of Pages	—