Services Marketing: Text and Readings is an anthology of original works of corporate leaders from the Indian services sector. In addition, a detailed section deals with the conceptual issues of services marketing.The organisation of the book is as follows:Services Marketing: Conceptual Issues Understanding Services Phenomenon, Role of Services in Economy, Services Characteristics and Marketing Implications, Marketing Mix in Services: The Traditional 4Ps, Extended Marketing Mix for Services, Differentiation Strategies, Demand Management and Productivity, Services Quality, Services Strategies.Sector Specific Marketing: Challenges and Practices Transportation and Logistics Services, Financial Services, Information Technology and Communication Services, Media Services, Health Care Services, Professional Services, Educational and Extension Services, Public Services.
Content:
Part I: Services Marketing: Conceptual Issues
Part II: Tourism and Travel Services
Part III: transportation and Logistics Services
Part IV: Financial Services
Part V: Information Technology and Communication Services
Part VI: Media Services Marketing
Part VII: Health Care Services
Part VIII: Professional Services
Part IX: Education and Extension Services
Part X: Public Services
| Title |
Services Marketing: The Indian Perspective Text & Readings
|
| ISBN-13 |
—
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| ISBN-10 |
—
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| Publisher / Imprint |
Excel
|
| Binding |
Paperback
|
| Edition |
1st Edition
|
| Publication Date |
2026
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| Number of Pages |
—
|
Table of contents is being compiled for this publication.
