Rural Marketing 4/e

Rural Marketing 4/e

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              The unimaginable transformation of rural India in the last decade prompted me to revise the book, with the view to making it more relevant to today's rural marketing needs and challenges. In the first edition, the approach was to compare rural markets with urban ones, the second edition focussed on capturing the 'changing rural India' and the third edition focused on the huge opportunity presented by the rural markets. The theme of the current edition is how technology and digital inclusion is changing the rural consumer behavior and presenting a new opportunity for marketers. The valuable feedback received from academia and industry has also helped in shaping this edition.

Content:

Chapter 1 The Call of Rural India

Chapter 2 Rural Consumer Behaviour

Chapter 3 Rural Marketing Research

Chapter 4 Segmenting and Targeting Rural Markets

Chapter 5 Product Strategy

Chapter 6 Distribution in Rural Markets

Chapter 7 Communication Strategies for Rural Markets

Chapter 8 Rural Services Marketing

Chapter 9 Marketing in Small Towns

Chapter 10 Role of Government in Rural India

Chapter 11 New Business Models @ Rural

Chapter 12 Rural Markets: Global Insights

Chapter 13 The Future of Rural Marketing