Retailing Management 10/e

Retailing Management, Tenth Edition, highlights the many ways the retail industry has transformed and evolved over the past few years. In keeping with its market-leading tradition, this tenth edition focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. This edition builds on the basic philosophy of the previous editions, but every example, fact, and key term has been checked, updated, or replaced to ensure that this cutting-edge product remains up to date. Content: SECTION I THE WORLD OF RETAILING Chapter 1 Introduction to the World of Retailing Chapter 2 Types of Retailers Chapter 3 Multichannel and Omni channel Retailing Chapter 4 Customer Buying Behavior SECTION II RETAILING STRATEGY Chapter 5 Retail Market Strategy Chapter 6 Financial Strategy Chapter 7 Retail Locations Chapter 8 Retail Site Location Chapter 9 Information Systems and Supply Chain Management Chapter 10 Customer Relationship Management SECTION III MERCHANDISE MANAGEMENT Chapter 11 Managing the Merchandise Planning Process Chapter 12 Buying Merchandise Chapter 13 Retail Pricing Chapter 14 Retail Communication Mix SECTION IV HUMAN RESOURCES AND STORE MANAGEMENT Chapter 15 Human Resources and Managing the Store Chapter 16 Store Layout, Design, and Visual Merchandising Chapter 17 Customer Service SECTION V CASES 1. Making Macy’s Meaningful: Moves by the Retail Chain to Maintain Its Competitiveness 2. Find “Good Stuff Cheap” at Ollie’s Bargain Outlet 3. Tractor Supply Company Targets the Part-Time Rancher 4. Build-A-Bear Workshop: Where Best Friends Are Made 5. Blue Tomato: Internationalization of a Multichannel Retailer 6. Staples, Inc. 7. Remixing a Green Business: The Green Painter 8. Ashley Stewart 9. The Decision-Making Process for Buying a Bicycle 10. Home Depot: Opportunities and Challenges in China 11. Parisian Patisserie “Maison Ladurée” Goes Global 12. Retailing in India: The Impact of Hypermarkets 13. Diamonds from Mine to Market 14. Starbucks’s Expansion into China 15. Tiffany and TJX: Comparing Financial Performance 16. Choosing a Store Location for a Boutique 17. Hutch: Locating a New Store 18. Avon Embraces Diversity 19. Sephora Loyalty Programs: A Comparison between France and the United States 20. Attracting Generation Y to a Retail Career 21. Active Endeavors Analyzes Its Customer Database 22. Mel’s Department Store under New Management 23. Developing an Assortment Plan for Hughes 24. Preparing a Merchandise Budget Plan 25. Kroger and Fred Meyer: Sourcing Products in a Global Marketplace 26. American Furniture Warehouse Sources Globally 27. How Much for a Good Smell? 28. See It! Scan It! Buy It! Shortening the Path to Purchase with Mobilibuy’s Technology 29. Promoting a Sale 30. Target Marketing with Google AdWords 31. Diamond in the Rough 32. A Stockout at Discmart 33. Customer Service and Relationship Management at Nordstrom 34. Zipcar: Delivering Only as Much Driving as You Want 35. A Musical Quandary in an Italian Restaurant 36. Yankee Candle: Product Management and Innovation 37. Interviewing for a Management Training Position