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New Products Management 9/e

By Merle Crawford

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.

Content:

Part One: Overview and Opportunity Identification/Selection

Part Two: Concept Generation

Part Three: Concept/Project Evaluation

Part Four: Development

Part Five: Launch

Title	New Products Management 9/e
ISBN-13	—
ISBN-10	—
Publisher / Imprint	McGraw Hill
Binding	Paperback
Edition	1st Edition
Publication Date	2026
Number of Pages	—