Marketing Analytics offers marketing students, teachers, and professionals a practical guide to marketing decision models and marketing metrics. The book offers unified reference for various marketing analytics use cases across industries and diverse businesses, such as consumer packaged goods marketers, restaurants and hospitality, e-commerce, entertainment, etc. It provides nuances and trade-offs in using statistical/machine learning methods for various marketing decisions. It explains key marketing metrics and their use with an analytics technique. It offers common best practices of the industry with choice of methods for various decision problems.
Contents:
Chapter 1 Introduction
Chapter 2 Segmentation
Chapter 3 Positioning
Chapter 4 Product Analytics
Chapter 5 Pricing
Chapter 6 Marketing Mix
Chapter 7 Customer Journey
Chapter 8 Nurturing Customers
Chapter 9 Customer Analytics
Chapter 10 Digital Analytics: Metrics and Measurement
Chapter 11 Artificial Intelligence and Machine Learning
Chapter 12 Data Visualization
| Title |
Marketing Analytics
|
| ISBN-13 |
—
|
| ISBN-10 |
—
|
| Publisher / Imprint |
Wiley
|
| Binding |
Paperback
|
| Edition |
1st Edition
|
| Publication Date |
2026
|
| Number of Pages |
—
|
Table of contents is being compiled for this publication.
