E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5/e

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              This bestselling textbook offers a comprehensive introduction to the theory and practice of e-business and e-commerce management. The author, Dave Chaffey, brings his trademarks of authority, clarity of expression and teaching expertise to bear on a subject in which he actively lectures and consults.

Popular for its cutting-edge and contemporary coverage, this text offers an international approach and a good balance between the technical and managerial topics of central importance to developing an understanding of this subject.  It is an engaging read, packed with real-life examples and case studies.

Developed for students studying e-business or e-commerce at undergraduate or postgraduate level, and also used by many business managers, this is the essential text to keep pace with technology, strategy and implementation.

Contents:

Introduction to e-business and e-commerce

E-commerce fundamentals

E-business infrastructure

E-environment

E-business strategy

Supply chain management

E-procurement

E-marketing

Customer relationship management

Change management

Analysis and design

Implementation and maintenance

Title	E-Business and E-Commerce Management: Strategy, Implementation and Practice, 5/e
ISBN-13	—
ISBN-10	—
Publisher / Imprint	Pearson
Academic Subject	Commerce / Economics / Management
Binding	Paperback
Edition	1st Edition
Publication Date	2026
Number of Pages	—