Business Communication Today 15/e

Business Communication Today, 15e brings business communication into the context of a digital world. Technology and communication intersect to prepare students for the workplace. The text addresses the essential advances in technology such as mobile communication, social media, and artificial intelligence and their impact on the business world, while covering the timeless communication skills such as listening, presenting, and writing. With a clear, fluid chapter organization, the text introduces, develops, and reviews major concepts to maximize students' understanding of the material. By integrating all the key skills and insights that students need in order to succeed in today's dynamic workplace, Business Communication Today is an unmatched resource for preparing the next generation of business professionals. Contents: Part 1 Understanding the Foundations of Business Communication 1 Professional Communication in a Digital, Social, Mobile World 2 Collaboration, Interpersonal Communication, and Business Etiquette 3 Communication Challenges in a Diverse, Global Marketplace Part 2 Applying the Three-Step Writing Process 4 Planning Business Messages 5 Writing Business Messages 6 Completing Business Messages Part 3 Digital, Social, and Visual Media 7 Digital Media 8 Social Media 9 Visual Media Part 4 Brief Messages 10 Writing Routine and Positive Messages 11 Writing Negative Messages 12 Writing Persuasive Messages Part 5 Reports and Proposals 13 Finding, Evaluating, and Processing Information 14 Planning Reports and Proposals 15 Writing and completing Reports and Proposals Part 6 Developing and delivering Business Presentations 16 Developing Presentations in a social Media Environment 17 Enhancing Presentations with Slides and Other Visuals 18 Building Careers and Writing Resumes 19 Applying and Interviewing for Employment. APPENDIX A Format and Layout of Business Documents, APPENDIX B Documentation of Report Sources, APPENDIX C Correction Symbols, Handbook of Grammar, Mechanics, and Usage, Name Index, Subject Index