Business Analytics" by P. Shashikala offers a comprehensive overview of the principles, techniques, and applications of analytics in the business context. The book explores how organizations can leverage data and analytical tools to make informed decisions, optimize processes, and gain competitive advantages. It covers various topics including data mining, predictive analytics, descriptive analytics, prescriptive analytics, and data visualization. With practical examples and case studies, the book helps readers understand the importance of analytics in driving business growth and performance. It serves as a valuable resource for students.
Content:
Introduction to Business Analytics
Introduction to Statistics
Introduction to Business Research
Measurement and Scaling Concepts
Attitude Measurement
Descriptive Analytics
Visualization Analytics
Power BI
Concepts of Probability
Discrete Probability Distributions
Continuous Probability Distributions
Sampling and Sampling Distributions
Questionnaire Design
Interval Estimation
Hypothesis Testing I
Hypothesis Testing II
Chi-Square Tests
Analysis of Variance
Nonparametric Analytics
| Title |
Business Analytics
|
| ISBN-13 |
—
|
| ISBN-10 |
—
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| Publisher / Imprint |
Cengage
|
| Binding |
Paperback
|
| Edition |
1st Edition
|
| Publication Date |
2026
|
| Number of Pages |
—
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Table of contents is being compiled for this publication.
