About the Book

Managerial Economics, 3e, provides a detailed introduction of economic concepts to management students. It illustrates the technique of systematic problem solving and taking effective decisions by applying concepts of economics in different situations. With its unique integrative approach, this revised edition covers the recent developments in the interdisciplinary fields related to economics and business such as Demonetization, Jio case study, Patanjali, restriction on H1B visa, GST,Highlights of Budget 2017 and many more. Besides being a comprehensive textbook for management students, it will prove to be of great utility for the

practising managers.

Contents:

Part 1 Introduction

1. Basic Concepts and Principles

2. Theory of Firm

Part 2 Consumer Behaviour, Demand and Supply

3. Consmer Preferences and Choice.

4. Demand and Supply Analysis

5. Elasticities of Demand and Supply

6. Demand Forecasting

Part 3 Cost and Production

7. Cost and Revenue

8. Production Analysis

9. Financial Evaluation of Long-Term Projects

Part 4 Market Morphology and Equilibrium Conditions

10. Perfect Competition

11. Monopoly and Monopsony

12. Monopolistic Competition

13. Oligopoly

14. Choice Under Uncertainy and Game Theory

Part 5 Pricing Decisions

15. Product Pricing

16. Input Pricing

17. Externalities, Public Goods and Role of Government 

Part 6 Macroeconomic Aspects of Managerial Decisions

18. Macroeconomic Phenomena

19. National Income

2o. Money Supply, Inflation and Unemplopment

21. Business Cycles