About the Book

The modern business is placed in a very complex and intricate environment.  The constraints and opportunities provided by  the nature of the economy and the economic system, political and legal framework, social system, geographical and ecological conditions, demographic factors, etc. have profound impact on the business.  The type of product to be manufactured and marketed, the marketing strategies to be employed, the way the  business should be organised, the technology to be adopted etc. are all influenced by the international factors.  For formulating appropriate business strategies, one should, therfore, have proper understanding of  the business environment.  The book sketches the various important aspects of the business-environment interface.

Contents:

Part 1 : An Overview of Business Environment

Part 2 : Business and Society

Part 3 : Industrial Policies and Regulations

Part 4 : The Financial System

Part 5 : Labour Environment

Part 6 : Economic Planning and Development 

Part 7 : Global Environment

Part 8 : Cases