About the book

This comprehensive and engaging text presents the accumulated knowledge of strategic management scholarship in a way that is very accessible to students. Highly respected authors Hill, Schilling, and Jones integrate cutting-edge research on topics including competitive advantage, corporate governance, diversification, strategic leadership, technology and innovation, and corporate social responsibility through both theory and case studies. Based on real-world practices and current thinking in the field, The 12th edition features an increased emphasis on the changing global economy and its role in strategic management. Written by the authors the 30 cases cover small, medium, and large companies from a large range of industries and nations. 

Contents:

Part One: Introduction to Strategic Management

Part Two: The Nature of Competitive Advantage

Part Three: Strategies

Part Four: Implementing Strategy

Part Five: Cases in Strategic Management