CONTENTS:
CHAPTER-1
STRATEGIC MANAGEMENT: AN INTRODUCTION
CHAPER-2
VISION, MISSION AND OBJECTIVE
CHAPTER-3
CORPORATE GOVERNANCE
CHAPTER-4
CORPORATE SOCIAL RESPONSIBILITES
CHAPTER-5
EXTERNAL ENVIRONMENT
CHAPTER-6
INTERNAL ENVIRONMENT
CHAPTER-7
BUSINESS ENVIRONMENT
CHAPTER-8
STRATEGY FORMULATION AND SWOT ANALYSIS
CHAPTER-9
ENVIRONMENTAL FORECASTING AND ANALYSIS
CHAPTER-10
CORPORATE LEVEL STRATEGIC ALTERNATIVES
CHAPTER-11
BUSINESS LEVEL STRATEGIES
CHAPTER-12
FUNCTIONAL LEVEL STRATEGIES
CHAPTER-13
PORTFOLIO STRATEGY
CHAPTER-14
STRUCTURAL IMPLEMENTATION
CHAPTER-15
BEHAVIORAL IMPLEMENTION
CHAPTER-16
FUNCTIONAL IMPLEMENTATION
CHAPTER-17
STRATEGY EVALUATION & CONTROL
CHAPTER-18
MERGERS AND ACQUISITIONS
CHAPTER-19
BUSINESS GROWTH
Title | Strategic Management |
ISBN | 9788196165574 |
Author | Dr. V.N. Bajpai |
Publisher | World Lab Publication |
Binding | Paperback |
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