Managing a small tourism business
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About the book
Managing a Small Tourism Business is the second title of the two book series and focuses on the critical aspects of management, important for any small business including, strategy, organisational structure, operations, human resource management, marketing and financial management issues.
Content:
- Welcome to the Tourism Industry
- Know your World
- Marketing your Services
- Marketing Mix
- Partnering
- Case Studies
- Your People
- Managing the Business Processes
- Caring for Finances
- Raising Small Tourism Businesses
- Forms of Business
- ICT-Leveraged Tourism
- Don’t Kill the Golden Goose!
- Good Business Practices
| Title | Managing a small tourism business |
| Author | Nimit Chowdhary |
| ISBN | 9788191014204 |
| Publisher | Matrix |
| Binding | Paperback |
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