The Art and Science of Business communication: Skills, Concepts, Cases, and Applications 5/e
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About the book
The Art and Science of Business communication: Skills, Concepts, Cases, and Applications, 5e, builds on the strengths of the first four editions, and provides a more comprehensive coverage with rich illustrations, practical guidelines, and a more reader-friendly design. The focus on technology and upcoming areas is a crucial feature of this edition. Sections on topics such as the use of e-mails, video conferencing, cellular phones, phone conferencing, PowerPoint presentations, and social media (Facebook, X, LinkedIn, etc.) have been updated and enriched to empower employees in contemporary organizations.
Content:
Part 1 Communication Skills
1. Profile of an Effective Communicator
2. Theatre Technique for Effective Communication and Personality Development
3. Reading Skills
4. Speaking Skills
5. Conversation Skills
6. Listening Skills
7. Non-verbal Skills
8. Writing Skills
Part II Business Communication
9. Nature and Process of Communication
10. Organizational Communication
11. Cross-cultural Communication
12. Social Media
13. Business Letters, Memos, and E-mails
14. Written Analysis of Cases
15. Business Reports
16. Summer Project Reports
17. Storytelling
18. Effective Presentations
19. Business Etiquette
Part III Structured Applications
20. Communication for Effective Marketing
21. Communication for Effective Negotiations
22. Communication for Conflict Management
23. Communication for Employment
24. Leadership Communication
25. Communicating Effectively with Boss
Appendix 1: Grammar, Usage, and Style
Appendix 2: The Process of Research
Appendix 3: A Sample Report Index
| Title | The Art and Science of Business communication: Skills, Concepts, Cases, and Applications 5/e |
| Author | P. D. Chaturvedi |
| ISBN | 9789361599668 |
| Publisher | Pearson |
| Binding | Paperback |
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