About the Book

Built to focus on what matters most in today’s high-tech, globalized world, the third edition of Digital Marketing combines curricula needs with practitioners’ insights from across the entire spectrum of the subject area. The book takes a thoroughly application-based approach and is useful for both beginners trying to understand the nuances of the subject as well as practitioners needing managerial insights. The text is replete with latest data and figures to capture latest developments in the subject area and a plethora of enhanced pedagogical features.

1. Comprehensive sections on search engine advertising, campaign budget optimization, Passage Indexing on Google, Quora marketing, meme marketing, etc.2. Detailed discussions of most trending topics such as Instagram Reels, YouTube and LinkedIn algorithms, video and voice SEO, using hashtags, machine learning in Google Analytics, etc.3. Addition of relevant case studies across all the chapters4. Enhanced pedagogy with new Practical Exercises, Project Cases, Reference Notes, etc.5. Provides extensive online content for students and instructors

Contents:

1. Introduction to Digital Marketing

2. Display Advertising

3. Search Engine Advertising

4. Social Media Marketing 

5. Facebook Marketing 

6. Linkedin

7. Twitter Marketing 

8. Emerging Platforms

9. Mobile Marketing 

10. Search Engine Optimization

11. Digital Analytics

12. Video Marketing 

13. Online Reputation Management

14. Technological Advancements in Digital Marketing