About the book

The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.

Contents

1. Introduction to Business Research
2. Formulation of the Research Problem and Development of the Research Hypothesis
3. Research Designs: Exploratory and Descriptive
4. Experimental Research Designs
5. Secondary Data Collection Methods
6. Qualitative Methods of Data Collection
7. Attitude Measurement and Scaling
8. Questionnaire Designing
9. Sampling Considerations
10. Data Processing
11. Univariate and Bivariate Analysis of Data
12. Testing of Hypotheses
13. Analysis of Variance Techniques  
14. Non-Parametric Tests
15. Correlation and Regression Analysis
16. Factor Analysis
17. Discriminant Analysis
18. Cluster Analysis
19. Multidimensional Scaling and Perceptual Mapping
20. Conjoint Analysis
21. Report Writing and Presentation of Result

Comprehensive Cases

Addendum 1: Online Research: New Age Techniques

Addendum 2: Ethical Issues in Business Research

Annexures

Subject Index

Author Index