The second edition of the book Research Methodology: Concepts and Cases provides an updated, comprehensive, and stepwise understanding of the research processes with a balanced blend of theory, techniques and illustrations from a wide cross-section of businesses in India. This book makes no presumptions and can be used with confidence and conviction by both students and experienced managers. The conceptual base has been provided in a comprehensive, yet simplistic way, addressing even the minutest explanations required by the reader. Every chapter is profusely illustrated with business problems related to all domains—marketing, finance, human resource, and operations.
Contents:
Introduction to Business Research
Formulation of the Research Problem and Development of the Research Hypothesis
Research Designs: Exploratory and Descriptive
Experimental Research Designs
Secondary Data Collection Methods
Qualitative Methods of Data Collection
Attitude Measurement and Scaling
Questionnaire Designing
Sampling Considerations
Data Processing
Univariate and Bivariate Analysis of Data
Testing of Hypotheses
Analysis of Variance Techniques
Non-Parametric Tests
Correlation and Regression Analysis
Factor Analysis
Discriminant Analysis
Cluster Analysis
Multidimensional Scaling and Perceptual Mapping
Conjoint Analysis
Report Writing and Presentation of Result
| Title |
Research Methodology: Concepts and Cases 2/e
|
| ISBN-13 |
—
|
| ISBN-10 |
—
|
| Publisher / Imprint |
Vikas
|
| Binding |
Paperback
|
| Edition |
1st Edition
|
| Publication Date |
2026
|
| Number of Pages |
—
|
Table of contents is being compiled for this publication.
