Managing a Small Tourism Business is the second title of the two book series and focuses on the critical aspects of management, important for any small business including, strategy, organisational structure, operations, human resource management, marketing and financial management issues.
Content:
Welcome to the Tourism Industry
Know your World
Marketing your Services
Marketing Mix
Partnering
Case Studies
Your People
Managing the Business Processes
Caring for Finances
Raising Small Tourism Businesses
Forms of Business
ICT-Leveraged Tourism
Don’t Kill the Golden Goose!
Good Business Practices
Title
Managing a small tourism business
ISBN-13
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ISBN-10
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Publisher / Imprint
Matrix
Binding
Paperback
Edition
1st Edition
Publication Date
2026
Number of Pages
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Table of contents is being compiled for this publication.