International Strategy: Contect, Concepts and Implications

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International Strategy: Contect, Concepts and Implications

By David Collis

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              The text examines how these phenomena create tensions and tradeoffs for executives concerning which product to offer around the world, which countries to compete in, where to locate various activities, and how to organize the firm worldwide. Making those choices in an integrated fashion, it is explained, requires pursuit of a coherent strategy that builds an international advantage.

Content:

Part I: The Context Facing Multinational Firms

The Ubiquity and Importance of International Competition
Why do Firm go International? The Justification for the existence of the Multinational Corporation
Part II: Conceptual Framework: What is Different about International Strategy?

What is Distinctively International about International Strategy?
What is Uniquely Strategic about International Strategy?
Generic International Strategies
Choice of Generic International Strategy
Part III: Managerial Implications

What Product?
Which Country?
Where to Locate?
How to Organize?
The Modern Multinational: Is there one best strategy? Are we all Transnational Now?
            

Title	International Strategy: Contect, Concepts and Implications
ISBN-13	—
ISBN-10	—
Publisher / Imprint	Wiley
Binding	Paperback
Edition	1st Edition
Publication Date	2026
Number of Pages	—