Global Marketing with a special Indian focus 4/e

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ISBN-13: Available on request

Binding: Paperback

Pages: Standard

Language: English

              Drawing on an incomparable breadth of international examples, Global Marketing not only demonstrates how global marketing works, but also how it relates to real decisions around the world. Written from the perspective of firms competing in international markets, irrespective of their country of origin, this book provides a complete and concentrated overview of the total international planning process.

Contents:

Part I: The Decision whether to Internationalize

Global marketing in the firm
Initiation of internationalization
Internationalization theories
Development of the firm’s international competitiveness
Part II: Deciding Which Markets to Enter

Global marketing research
The political and economic environment
The sociocultural environment
The international market selection process
Part III: Market Entry Strategies

Some approaches to the choice of entry mode
Export modes
Intermediate entry modes
Hierarchical modes
International sourcing decisions and the role of the subsupplier
Part IV: Designing the Global Marketing Programme

Product decisions
Pricing decisions and the terms of doing business
Distribution decisions
Communication decisions (promotion strategies)
Part V: Implementing and Coordinating the Global Marketing Programme

Cross-cultural sales negotiations
Organization and control of the global marketing programme
Global e-marketing
            

Title	Global Marketing with a special Indian focus 4/e
ISBN-13	—
ISBN-10	—
Publisher / Imprint	Pearson
Binding	Paperback
Edition	1st Edition
Publication Date	2026
Number of Pages	—