The dual purpose of this book is to provide a basic understanding of the fundamentals of Internet Marketing, as well as to provide an India-specific context, with sufficient comparisons with how the consumers and the marketers compare to their counterparts in some of the developed economics (e.g., the USA).
I would like to believe, virtually anyone interested in learning the subject called Digital Marketing, with a specific focus on India, would potentially be the target audience. Specifically, students pursuing a post-graduate degree in management studies would be the segment that will have an immediate need for an understanding of the topic. Marketing executives wishing to improve their understanding of digital marketing may use this book as a reference.
Contents
Chapter 1. Introduction: The Adoption in Internet in India
Chapter 2. Search Engine Optimization
Chapter 3. Search Advertising
Chapter 4. Display Advertising and Programmatic Advertising
Chapter 5. Affiliate Marketing
Chapter 6. Web Analytics
Chapter 7. Consumers Online
Chapter 8. Social Media Marketing
Chapter 9. Social Media Analytics—Structured Data
Chapter 10. Social Media Analytics—Unstructured Data
Chapter 11. Mobile Marketing
Chapter 12. E-mail Marketing
Chapter 13. Internet Marketing Strategy and Content Marketing
Chapter 14. Online Privacy and Data Protection: Ethical and Legal Issues
Chapter 15. Looking Ahead
| Title |
Digital Marketing 2/e
|
| ISBN-13 |
—
|
| ISBN-10 |
—
|
| Publisher / Imprint |
Oxford
|
| Binding |
Paperback
|
| Edition |
1st Edition
|
| Publication Date |
2026
|
| Number of Pages |
—
|
Table of contents is being compiled for this publication.
